With our great history of fun, innovative and irreverent ad campaigns, you can rely on Holeproof to get you smiling while we keep you up to date with what’s going on with our products. Here are our latest press releases:

Jimeoin cracks aussie underwear market with Rio
Febuary 2006

Stick around the house this winter
Autumn/Winter 2005

Holeproof Explorer Baby
Winter 2005

TRUMP signs major deal with
Aussie company
October 2004

Holeproof Explorer Baby

Holeproof is proud to welcome a new addition to the Explorer family - Holeproof Explorer Baby.

Suitable for newborns through to toddlers, Explorer Baby not only has all the same great qualities that make Holeproof Explorer one of Australia's favourite multi-purpose socks for mums and dads, but has special features designed for growing babies.

Made from cotton, Holeproof Explorer Baby contains full inner cushioning to ensure ultimate comfort and protection for the tiniest feet; and for busy exploring toddlers, the Baby range also provides ultimate 4WD endurance with a reinforced foot for long lasting performance.

Holeproof Explorer Baby combines function with fashion and comes in a large range of pastels, brights and contemporary colours including baby pink and blue, navy, hot pink and red. Available in sizes 00-1; 1-3 and 2-5 you can find the new range at all leading retailers including Best & Less, Big W, Coles, Kmart and Woolworths.

With an RRP from $4.99, new Holeproof Explorer Baby is perfect for little feet to rug up in this winter.