Who we are and what we do

Holeproof is a leading Australian manufacturer and marketer of high-quality socks, underwear and sleepwear, capable of producing over 80,000 garments per day. Our range includes many prominent Australian brands for men, women and children.

Holeproof began in the late 1920’s originally as a hosiery manufacturer and has continued to develop, expand and adapt to the changing needs of consumers. Today the company is one of the leaders in the Australian and New Zealand clothing and textile industry.

Our clever and memorable advertising campaigns and slogans have made many Holeproof brands a part of Australians’ every day life. With catchphrases such as ‘Sic em Rex’; ‘One day you’re gonna get caught’; ‘They fall up not down’ and Helping Australia get back on its feet’, its no wonder the name Holeproof is synonymous with socks, underwear and sleepwear.

Corporate Accountability

At Holeproof we are proud of our record in managing health, safety and environmental issues. With our dedicated team dealing with occupational health and safety issues, we have one of the best safety records in our industry. As part of our commitment to the environment, Holeproof ensures production is in line with International Best Practice. We are an accredited "Waste Wise Business", a program initiative of EcoRecycle Victoria to assist and formally recognise business for their waste reduction initiatives and have also entered into the Greenhouse Challenge Co-operative Agreement. Furthermore, we are proud to be a signatory to the National Packaging Covenant, which leads the movement to minimise packaging waste in Australia.